About Me
Business consultant.
Hospitality specialist.
I am Karla Leticia González Ruiz, a business consultant and hospitality specialist with over 20 years of experience in the tourism and hotel industry, including leadership positions within the Ministry of Tourism of Mexico City.
I specialize in boutique and luxury hotels, helping companies elevate their service standards, optimize their operations, and strengthen their positioning in highly competitive markets.
Consultant
Karla Leticia González
20+
Years of experience
5,000+
Professionals trained
40+
Companies certified
10+
States across Mexico
Professional Experience
Over two decades in the industry.
2022 – 2025
General Director of the Tourism Promotion Institute
Ministry of Tourism of Mexico City
- Led strategic tourism promotion initiatives
- Coordinated the organization of Tianguis Turístico 2023
- Developed public relations projects and strategic alliances
- Oversaw tourism sector tender processes
Acting Head of the Ministry of Tourism
Mexico City
- Participation in strategic decision-making at the institutional level
General Manager
Boutique hotels and restaurants
- Central Hotel Boutique – Restaurant (Chihuahua)
- Hotel Boutique El Callejón
Professional Impact
Results that speak.
Consulting & Direction
- Leadership in general management within the hospitality sector
- Strategic consulting for tourism sector companies
- Implementation of administrative and operational processes
- Development of operational, financial, and commercial strategies
Training & Development
- Certification of over 40 companies in quality standards
- Training of over 5,000 professionals in hospitality and tourism
- Trainer for SECTUR tourism programs
- Training lead during Tianguis Turístico Puebla 2013
Mystery Shopping
As a Mystery Shopper for luxury hotels, I bring an objective and real view of service, guest experience, and brand consistency.
Academic Background
Education & credentials.
Doctorate in Innovation and Management of Hotel and Restaurant Services
ISU Universidad
2014 – 2017
Master's in Pedagogy, Educational Intervention and Labor Guidance
UPAEP
1997 – 2002
Bachelor's in Industrial Relations
Universidad Iberoamericana
Specialization in Human Development and Training · Honorable Mention
Certifications & Diplomas
- ServSafe Certification (ANSI)
- SuperHost® Certification – Government of Canada
- Training for the Q Certification in Tourism Service Quality (SECTUR)
- Diploma in Professionalization of Meetings Tourism (2021)
- Transcendental Leadership Program (2016 – 2018)
- Diploma in Integral Human Development
Professional Certifications (CONOCER)
- EC081 – Hygienic Food Handling
- EC043 – Preparation of Rooms for Temporary Accommodation
- EC076 – Evaluation of Labor Competencies
- EC305 – Customer Service
- EC049 – Design of Training Courses
- EC217 – Delivery of Training Courses
National Experience
Presence across Mexico.
I have delivered training and consulting programs in various states across the country.
Institutional Collaborations
- Media training – Government of Guanajuato
- Service standards training – Universidad Politécnica de Chiapas
- Organizational development – Corporativo La Route des Vins
- Consulting aligned with ServSafe standards
- Administrative coaching – Consultores UPAEP
Teaching & Academia
- Over 11 years as university professor and academic advisor
- UPAEP
- Universidad Anáhuac Puebla
- Academic collaborator at CENEVAL
Institutional Roles
- Coordinator of the Institute for Labor Competencies in Tourism
- Evaluator of the National Competency System (CONOCER)
- Advisor on regulations and standards for the hospitality sector
My Approach
Strategic vision with practical execution.
I deeply analyze each business — its operations, customer experience, organizational culture, and competitive environment — to develop practical, results-oriented solutions.
01
Deep business diagnosis
02
Clear and actionable strategies
03
Focus on customer experience
04
Continuous improvement and sustainable growth
Let's Work Together
Let's talk about your property.
Whether you are looking to reposition a property or scale a group, the first conversation is always free.