Karla Gonzalez
Karla Gonzalez
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05Public Relations & Alliances

Positioning and
alliances.

Communication strategy, public relations, and strategic commercial alliance development.

50+

Alliances managed

100+

Media mentions

National

Management coverage

I design and implement public relations and communication strategies to position your brand, expand your visibility, and build strategic alliances with other sector players. I work with media, opinion leaders, complementary brands, and tourism sector organizations.

What it includes

Strategic communication and networks that generate opportunities.

01

Communication strategy

Definition of key messages, tone, spokespeople, and channels to communicate your value proposition.

02

Media relations

Liaison with specialized media in tourism, gastronomy, and lifestyle sectors.

03

Strategic alliances

Identification and development of commercial alliances with complementary brands and organizations.

04

Crisis management

Protocols and support for managing sensitive situations with reputational impact.

How we work

Strategy, execution, and measurement of results.

01

Positioning diagnosis

Analysis of your brand, audience, competition, and current reputation.

02

Communication plan

We design the strategy with objectives, messages, channels, calendar, and metrics.

03

Execution and management

We implement the plan, manage media, and develop defined alliances.

04

Measurement and reporting

Reports on coverage, reach, and impact of implemented actions.

Benefits

Greater visibility and brand recognition
Presence in specialized media
Commercial alliances that generate revenue
Better positioning against competitors
Solid, well-managed reputation
Tourism sector contact network

Position your brand and build alliances.

Let's talk about how to expand your visibility and your network.